Mr. Ravi Santhanam is Group Head, Chief Marketing Officer and Head – Direct to Consumer Business at HDFC Bank. He is responsible for driving the digital origination and fulfilment of all Bank’s products as well as Direct to Consumer products. He has played a key role in establishing the customer centricity practice at HDFC Bank by setting up the NPS system across the Bank. Mr. Santhanam has previously led Liability Products, Managed Programmes and Corporate Communications at the Bank.
Prior to HDFC Bank, Mr. Santhanam worked with Vodafone as Business Head for Uttar Pradesh market. In 2013, he was given the responsibility to lead the new business vertical of Data, Devices, and Content & Innovation in Mumbai. He has also worked with Reliance Communications, ICICI Bank and PowerGen in leadership roles, spanning across Strategy, M&A and Business. He was the only CMO from India to be featured in the top 50 list of Forbes 'The World's Most Influential CMOs 2020'.
Mr. Santhanam has a Mechanical Engineering degree from Anna University and is also an alumnus of Indian Institute of Management Calcutta and Harvard Business School.