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What is The Difference Between Dynamic & Static QR Codes?
Think of a new-age smart light that can change colour at the sound of your voice to match your mood. Works brilliantly don’t it? That’s what QR codes offer to users. There are primarily two types, static and dynamic.
As a merchant, you must understand the difference between static and dynamic QR codes. Simply put, a dynamic QR code can be edited and shared easily. Static QR codes, on the other hand, cannot be changed.
Here’s a guide to help you understand dynamic vs static QR code to make the right choice:
To edit or not to edit? Several merchants wonder whether they can edit QR codes. Suppose you’re a restaurant owner who is trying to get your business back after a cricis. You have thought of a brilliant new digital menu for the restart and know the customers will love it. But one day before the launch, you scan the code and notice an essential item missing. The QR code has already been printed on posters, fliers, and even on the back of takeaway menus.
So the primary point of difference between a dynamic and static QR code is if you chose the dynamic QR, the option to edit data would have helped solve this problem with ease. All you need to do is select the data at your end, and the QR code will redirect visitors to the page with the correct details. If you chose a static QR code, then you’ll have to upgrade to a new QR code on your posters, flyers, and takeaway menus.
Why should anyone ever choose a static QR code? If you’re planning a seasonal/one-time menu, you can create a static QR code for it. Static codes also work well for marketing campaigns and PR events. Static QR codes can also be used for one-time offers to increase the sale of your products.
Can QR codes help you understand your customers better? In a static QR code, it isn’t possible. However, for dynamic QR codes, there is a lot of potential! It’s possible to get data such as device information and where and when the customers scanned the QR codes. You, as a business owner, can use the data to plan activities such as marketing campaigns or offer discounts on new products. How to define the campaign objective is entirely up to you.
The same QR code in a different location can be used to project different data on an individual’s mobile phone. Is your customer thinking of a can of their favourite soda drink? If they scan your dynamic QR code, it can lead them right to you. The same QR code placed in another location would lead an individual to a different store in your chain. QR codes placed on posters at schools can allow stationery retailers to interact with parents, teachers, and students directly.
These are just two examples of how business owners can personalise content through static and dynamic QR codes which leads to better customer experience and interactions.
Can local businesses benefit from QR codes? A local grocer and tea stall like you can accept money directly into your bank account using QR codes. In times where physical contact needs to be limited, digital payment via QR is a safe and convenient option. You can also use dynamic QR to create an online inventory list of items (for the grocer) and a menu (for the tea stall owner), so your customers can view what they’re looking for from the comfort of their phones.
QR codes have a variety of new applications, and in times of financial crises they have played a significant role. It is a quick and easy way of payment, which is preferred by customers. Understanding the difference between static and dynamic QR codes gives you a better idea of which one is suitable for your business.
SmartHub solutions for business from HDFC Bank lets you experience seamless transactions with both static and dynamic QR codes. Contact us now to get started.
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