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What is The Difference Between Dynamic & Static QR Codes?
Think of a new-age smart light that can change hue at the sound of your voice to match your mood. Works brilliantly doesn’t it? That’s what QR codes offer to users. There are primarily two types, static and dynamic. As a merchant, you must understand the difference between static and dynamic QR codes.
Adopting new technologies can initially be quite overwhelming. But once you start using it to manage routine business tasks and daily operations, there's no going back. Besides, digital payments bring with they several benefits - convenience, security, swiftness and efficiency. Furthermore, with platforms such as HDFC Bank SmartHub, taking the digital route is now simpler and safer than ever before. SmartHub offers digital payment and management solutions to retailers of all sizes, operating across the most varied industry verticals.
Simply put, dynamic QR codes can edit the information they upload easily. Just like the white and yellow lights that are used for different reasons, static QR codes too have a purpose. Here’s a guide to help you understand dynamic vs static QR code to make the right choice:
To edit or not to edit? Several merchants wonder whether they can edit static and dynamic QR codes. Suppose you’re a restaurant owner who is trying to get your business back on-track after multiple lockdowns. You have thought of a brilliant new digital menu for the restart and know the customers will love it. But one day before the launch, you scan the code and notice an essential item missing. The QR code has already been printed on posters, fliers, and even on the back of takeaway menus.
So the primary point of difference between a dynamic and static QR code is, If you chose the former, the option to edit data would be worth its weight in gold now. All you need to do is edit the data at your end, and the QR code will redirect visitors to the page with the correct details. If you chose a static QR code, then you’ll have to upgrade to a new QR code on your posters, flyers, and takeaway
Why should anyone ever choose a static QR code? If you’re planning a seasonal/one-time menu, then it makes sense to create a static QR code for it. One-time use codes also work well for marketing campaigns and PR events. Static QR codes can also be used for one-time offers to enhance the sale of your products.
Can QR codes help us understand users better? In a static QR code, it isn’t possible. However, for dynamic QR codes, the potential is vast! It’s possible to source data such as device information and where and when the codes were scanned from a dynamic QR code. This data can be used to plan activities such as marketing campaigns with specific objectives for different demographics.
The same QR code in a different location can be used to project different data on an individual’s mobile phone. Is your customer thinking of a can of your favourite cola drink? If they scan your dynamic QR code, it can lead them right to you. The same QR code placed in another location would lead an individual to a different store in your chain. QR codes placed on posters at schools can allow stationery retailers to interact with parents, teachers, and students directly. These are just two examples of how business owners can personalise content through static and dynamic QR codes which leads to better customer experience and interactions.
Can local businesses benefit from QR codes? A local grocer and tea stall like you can accept payments directly into your bank account using QR codes. In times where physical contact needs to be limited, digital payment via QR is a safe and viable option. They can also use dynamic QR to create an online inventory list of items (for the grocer) and a menu (for the tea stall owner) that are available, allowing their customers to view what they’re looking for from the comfort of their phones.
Static and dynamic QR codes have been around since the 90s when the automotive industry first created them in Japan. From there, they have found a variety of new applications, and in times of financial crises such as demonetisation and the lockdown, they have proved themselves to be invaluable. As the world continues to unlock while limiting physical contact, they will have a significant role to play. Increased usage by your customers can also lead to increased adoption, which makes it extremely valuable for businesses everywhere.
Understanding the difference between static and dynamic QR codes gives you a better idea of which one is suitable for your business.
SmartHub solutions for business from HDFC Bank lets you experience seamless transactions with both
static and dynamic QR codes.
Contact us now to get started.
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