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Sustainable Livelihood Initiative

Impact Data
  • 681823

    Self Help Groups formed

  • 4101642

    Women trained

  • 252506

    Women supported through Capacity Building programmes

Our Sustainable Livelihood Initiative (SLI) is a holistic model aimed at empowering women at the Bottom of the Pyramid in the un-banked and under-banked segment of the population. The initiative provides a bouquet of financial and non-financial services which includes vocational training, financial literacy, insurance and access to credit facilities. This approach of offering affordable credit eliminates middle men and money lenders, allowing beneficiaries to spend the loan in some income generating activity. Through SLI, women have availed credit for themselves and utilised for improving their occupations like tailoring, designing artificial jewellery, setting up grocery shops, livestock rearing, handicrafts etc. Financial literacy and credit counselling educates the women on financial acumen and enable them to actively participate in household financial management besides creating awareness on banking habits, classifying their needs, wants and vices, insurance to mitigate uncertainties and using credit only for enterprise activities.

  • Case Studies
  • Gallery

Om Sai HBG group in Ajad village of Pipariya District

Thirty two year old mother of three children Sarita Tilwani is the sole bread earner of the family. She was worried about how she would bring up their two daughters and son. When she found out about HDFC Bank’s Sustainable Livelihood Initiative operation in her village, she joined Om Sai HBG group in Ajad village of Pipariya District and started her own tailoring business after training provided by HDFC Bank.

Milijuli HBG group in Noonmati village, Assam

Anima Sill from Noonmati, Assam was running a small embroidery business in her village. The support for her necessity was provided by HDFC Bank by providing training to a person who can put her effort and make herself a self made person. She joined hands with Milijuli HBG group in Noonmati village. Prior to that, her family’s only source of income was from agriculture which was not enough to fulfill the needs of her family of five members. Sustainable Livelihood Initiative of HDFC Bank supported many women like Anima, who can improve the overall well-being of their families.

Empowerment of women through SLI

Sarojini Pradhan of Rourkela, Odisha lost the bread winner in her family when her husband suddenly passed away. But unlike many women in her state, she decided to take steps to support her family and look to the future. Support from SLI helped the purchase of articles and stones for artificial jewellery which she sold through small shops in her area. Today, she lives an independent life and is the source of strength for others. In her words "I got help at a crucial stage of my life. I had lost the only earning member of the family and life came to a halt. It has made me strong enough to take on the responsibility of looking after the entire family". HDFC Bank's Sustainable Livelihood Initiative empowers women in rural India by support them such as occupational training, credit counselling and financial literacy training.

OTHER INITIATIVES

Organizing blood donation drive

HDFC Bank conducts one of India's largest single day blood donation drives. The Bank started this initiative in 2007 when over 4000 volunteers came forward to donate blood. Over the past eight years, this initiative has grown in size and stature. On 11th December 2015, HDFC Bank's All India Blood Donation Drive was attended by 1,76,022 volunteers, with 1,49,562 units collected.

Payroll giving programme for employees

Under this programme, employees are provided with an easy and convenient mechanism to donate a small share of their salaries on a monthly basis. The accumulated corpus is annually donated to a charity of their choice. HDFC Bank matches their contribution, thereby endorsing the charity they choose to support. The initiative is running since 11 years and the Bank has collectively managed to make a contribution of Rs 14.41 crore to different organisations through give India.

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