Holistic Rural Development

Impact Data
  • 750+

    No of Villages covered

  • 270000+

    No of Households Covered

  • 4000+

    No of solar streetlights installed

  • 4000+

    No of water wheels

  • 200+

    No of water harvesting structures

  • 4500+

    No of biomass stoves deployed

  • 3800+

    Acres of agricultural land treated

Rural economies revolves around the quality of soil and availability of water, making these critical to creating a sustainable community. Within the villages taken up under the bank's Holistic Rural Development Programme, we have partnered with the community and the local administration to plan and initiate activities that aim at soil and water conservation, improvement of surface and ground water availability, organic farming practices, and renewable energy. The programmes are designed to address environmental conservation while supporting livelihood opportunities for the community. Long-term solutions, such as check dams, pond deepening, bunding, etc. have been implemented leading to improvement in agriculture.

  • Case Studies
  • Gallery

Drought Mitigation in Jalgaon District

Tukojirao Patil, a farmer from Jalgaon district, Maharashtra, had been suffering from extreme poverty owing to the drought in the state for the past 4 years. The region faced acute water shortage, erratic rainfall leading to lack of water/soil moisture in effect causing crop failure year on year. The intervention by HDFC Bank, in partnership with KVGPS, addessed this issue through creating 31 ground water recharge structures. Though there is still a long way ahead, Tukojirao is now hopeful of a better future. He has joined the community in supporting the initiatives by offering his labour. HDFC Bank has undertaken the project to mitigate drought in 10 villages of Jalgaon. The programme attempts at recharging the ground water table.

Access to Renewable Energy

"Rukmanibai ran a milk delivery service, selling milk to the villagers at dusk post working at the field all day. It was particularly difficult as she carried a torch along with the milk cans. The absence of streetlights in the community, put her at risk. Energy accessibility is a key concern in the overall development of a community, as there is an astounding absence of even basic infrastructure. Lack of electricity hinders the community from being able to work productively or move safely in the dark. Today many other like Rukmanibai are able to extent their work hours, small businesses are seen thriving and groups of men and women enjoying a light moment under these lights, which have become the village's assembly point. HDFC Bank, through its initiative is supporting for the installation of solar based street lights in these communities. More than 4,000 streetlights have been installed in about 9 states empowering the community. The lights have been handed over to the Village Development Committee who has been trained on maintenance and cleaning of the panels."

Construction of water harvesting structures through WOTR

"Premlal Kulaste, a marginal farmer from Deonala village of Chhindwara had a barren land of area around 5 acres which he had never even ploughed in last 20-25 years. After HDFC Banks intervention through WOTR, water harvesting structures have been constructed and the land treated to prevent soil erosion. With the arrest of erosion he has now been able to cultivate the land. Premlal has grown millets in his farm earning Rs. 20,000/- HDFC Bank in partnership with WOTR, is working in 8 villages of Chhindwara district, MP on land treatment to reduce soil erosion. Following a ridge to valley approach, different soil and water conservation treatment methods such as trenches, stone bunds, farm bunds and refilling of farm bunds among others have been deployed. About 40 hectares of area has been treated benefitting around 60 farmers so far in the community."


Organizing blood donation drive

HDFC Bank conducts one of India's largest single day blood donation drives. The Bank started this initiative in 2007 when over 4000 volunteers came forward to donate blood. Over the past eight years, this initiative has grown in size and stature. On 11th December 2015, HDFC Bank's All India Blood Donation Drive was attended by 1,76,022 volunteers, with 1,49,562 units collected.

Payroll giving programme for employees

Under this programme, employees are provided with an easy and convenient mechanism to donate a small share of their salaries on a monthly basis. The accumulated corpus is annually donated to a charity of their choice. HDFC Bank matches their contribution, thereby endorsing the charity they choose to support. The initiative is running since 11 years and the Bank has collectively managed to make a contribution of Rs 14.41 crore to different organisations through give India.

@ 2017 HDFC Bank Ltd. All rights reserved.